Welcome to AFA-SL
Working with African Governments to Help the People to a better, Safer Future
Meet the Team
01
Arthur j.Carpenter
Is our Managing Director.A first-class Educator and a flying instructor
02
Ted.W.A.Needham
Is our research Director. With a background in Science
03
Isha.P.Carpenter
Is our Cultural Director
Our Associates
Here at AFA-SL we work closely with major Organisations, such as the United Nations
The World Bank and the UNRSF
Our method has been tested
★★★★★ Rated 5 out of 5
As Managing Director of an international road safety company, I lead our global strategy to improve road‑user safety, reduce collisions, and deliver evidence‑based solutions across diverse regions. With over 25 years’ experience, I guide programmes aligned with the Five Pillars of Road Safety — road safety management, safer roads, safer vehicles, safer road users, and post‑crash response. My work focuses on combining innovation with cultural relevance, ensuring that every initiative we deliver is technically robust, locally meaningful, and truly life‑saving.
Arthur j. Carpenter
★★★★★ Rated 5 out of 5
As Research Director at a leading road safety organisation, I specialise in turning data-driven insights into practical strategies that reduce risks on our roads. With extensive experience in transport safety, behavioural research, and evidence-based policy development, I lead projects that help organisations, communities, and governments make informed decisions that save lives. My work focuses on understanding how people use the road environment — and how targeted interventions can create safer outcomes for everyone.
Ted W.A.Needham
★★★★★ Rated 5 out of 5
As Cultural Director of an African road safety organisation, I lead the integration of cultural understanding into road‑safety strategy, training, and community engagement across the region. My role brings together social insight, behavioural knowledge, and local context to ensure that every safety intervention resonates with the communities we serve.
I work closely with directors, educators, first‑aid trainers, and policy specialists to shape programmes that reflect the values, realities, and lived experiences of African road users. By bridging technical knowledge with cultural relevance, I help design initiatives that are not only effective, but truly embraced by the people they are built for.
My work includes strengthening community partnerships, supporting the development of locally‑led training, and ensuring that our road‑safety projects — from first‑aid training to public‑awareness campaigns — are grounded in respect, representation, and long‑term empowerment.
Isha P.Carpenter
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